Cookie Policy

The cookie we set

The site itself sets one cookie, lt_analytics_consent. It remembers whether you said yes or no to analytics, so we do not ask you on every page. It lasts about six months, after which we ask again.

Google Analytics, only if you say yes

We would like to know which pages help people find what they want, and which ones do not. Google Analytics tells us that. It is off until you accept it: if you decline, or simply never answer, the Google Analytics code is not even loaded and nothing is sent to Google.

If you accept, Google sets two cookies, _ga and _ga_<id>, to count visits and tell a returning visitor from a new one. By Google’s default they last about two years.

What Google Analytics receives:

• The pages you visit, with anything secret removed from their addresses first, such as the key on an order link or the token in a password-reset link.
• Your approximate location, worked out from your IP address.
• Your type of device and browser.
• Things you do in the shop, such as adding an item to your basket, starting checkout, or a search that found nothing.

It never receives your name, email address, phone number, delivery address, or anything you write to Lime, our shop assistant. If you are signed in, it receives the random id our system gives your account, never your email, so that visits from your phone and laptop count as one person.

We do not use it for advertising. Google signals and ad personalisation are switched off, so what Google Analytics collects here is not used to show you ads.

PostHog, only if you say yes

The same answer covers PostHog, which shows us how people move through the shop — for example, how many who start a design go on to order it. Like Google Analytics, it is off until you accept: if you decline or never answer, its code is not loaded and nothing is sent to it.

If you accept, PostHog keeps a random visitor id in a cookie, ph_<key>_posthog, and in your browser’s local storage, so a returning visit counts as the same visitor. It lasts about a year.

PostHog receives the same things as Google Analytics, listed above, under the same rules: addresses with their secrets removed, and never your name, email address, phone number, delivery address or anything you write to Lime. It does not record your screen or what you type. Its servers are in the European Union.

Changing your mind

You can change your answer at any time with Cookie settings (the same link is at the bottom of every page). If you switch it off we delete the analytics cookies and the visitor id from your browser. You can also clear cookies in your browser’s settings; we will then ask you again.

Other browser storage

Some things the shop needs are kept in your browser’s local storage or session storage rather than in cookies. None of it is used for tracking or advertising, none of it is shared with anyone, and it stays on your device until you or the site clears it. Session storage is cleared when you close the tab.

• Sign-in. The tokens that keep you signed in (access_token, refresh_token). Signing out removes them.
• Your basket. A random guest token (guest_token) so the basket you filled before signing in is still there, and a coupon code you typed, for this visit only (coupon_code).
• Theme. Whether you chose the light or dark look (limethreads_theme).
• Wishlist. The items you saved (limethreads_wishlist).
• Designs in progress. A draft of the design you are working on, so it survives leaving the page (limethreads_design_draft, customizer-draft, customizer-pick-session).
• Lime, the shop assistant. Your current conversation, for this visit only (assistant-conversation), and the last twenty design prompts Lime wrote for you, so you can come back to them (lime-prompts).
• An anonymous assistant visitor id. A random string (assistant-visitor) that decides whether this browser is in the small group that does not see Lime, so we can tell whether Lime actually helps. It carries no identity and never leaves your browser except to ask that question. If you accepted analytics, which group you are in (not the id) is sent with it too, so the two groups can be compared.

Clearing your browser’s site data removes all of this. It will sign you out and empty a guest basket.

Questions

Email info@limethreads.com or use our contact page.